Brain Freeze Event To Benefit Local Homeless Shelter

Purple Cow restaurant in Conway and Yarnell’s Ice Cream are sponsoring the fourth annual Brain Freeze Milkshake Drinking Contest to raise money for Bethlehem House a local transitional homeless shelter in Conway.

“Every year for the past four years, we’ve been very fortunate to be able to have this fundraiser at Purple Cow,” said Judi Lively executive director of Bethlehem House. “It’s a great day out for families and the community as well. We also receive much needed donations for the house,” she goes on to say.

Brain Freeze is a family friendly event. There will be music, face painting, games, a visit from some special super heroes and more.
Contestants from the following categories: first responders, community, collegiate and students grades K-12 will compete within their division to raise money for Bethlehem House. A prize will go the most spirited contestant with the most crowd support, so costumes are encouraged.
The event will take place Sunday, April 29 from 2:00 p.m. – 4:00 p.m. on the lawn at Hendrix Village outside the Purple Cow restaurant.
Registration forms and waivers are available online at or call Aimee Prince (501) 329-4862 for more information.
Bethlehem House is a partner organization of United Way of Central Arkansas.

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About Bethlehem House

Bethlehem House is a 501C3 nonprofit organization that helps the homeless improve their life situation and break the cycle of poverty and homelessness.

In order to meet its mission and provide services to the community, Bethlehem House relies on the generosity of individuals, businesses and other philanthropic organizations for support.

Bethlehem House is a partner of the United Way of Central Arkansas.