The National Parenting Center has released its 26th annual Spring Seal of Approval report. The first report of 2016 follows ten weeks of consumer testing by parents and children at The National Parenting Center’s test centers. A recently published independent survey indicated that nearly 60% of mothers rely on awards such as the Seal of Approval when making final purchase decisions for their children. As such recognition from The National Parenting Center has become a significant bellwether for retail buyers as to which products will ultimately succeed in connecting with consumers.
TNPC’s evaluative process gauges consumer reaction to products currently being marketed to both parents and their children such as toys, games, books, videos, websites, educational products, mobile apps, etc. Each submission is reviewed on a variety of criteria including, but not limited to, price, packaging, design, stimulation, desirability, age appropriateness, instructions and more. TNPC’s Seal of Approval is ultimately a peer-to-peer review program to recognize and highlight products and services that have been met with a “thumbs up” by parents.
Since 1989, The National Parenting Center has established itself as North America’s leading parent advocacy organization. TNPC offers advice and information to parents on issues that range from pregnancy through adolescence. The National Parenting Center’s home page, TNPC.COM, offers visitors free access to hundreds of articles on parenting issues as well as Seal of Approval reviews.
To schedule interviews with the president of The National Parenting Center, David Katzner, please contact TNPC’s Media Division 818-225-8990 x-252. For electronic images and/or the full PDF report of all the reviews of the winning products, please submit your request via email to media@tnpc.com
