TUESDAY- August 21, 2012 – The National Parenting Center has released its 22nd annual Fall Seal of Approval report. The second report of 2012 follows two months of consumer testing by parents and children at The National Parenting Center’s test centers. A recent independent survey indicated that nearly 60% of mothers rely on awards such as the Seal of Approval when making final purchase decisions for their children. As such, recognition from The National Parenting Center has become a significant bellweather for retail buyers as to which products will ultimately succeed in connecting with consumers.
TNPC’s evaluative process gauges consumer reaction to products currently being marketed to both parents and their children such as toys, games, books, videos, websites, educational products, etc. Each is reviewed on a variety of levels including, but not limited to, price, packaging, design, stimulation, desirability, age appropriateness, instructions and more. TNPC’s Seal of Approval is ultimately a peer-to-peer review program to recognize and highlight products and services that have been met with a “thumbs up” by parents.
Since 1989, The National Parenting Center has established itself as North America’s leading parent advocacy organization. TNPC offers advice and information to parents on issues that range from pregnancy through adolescence. The National Parenting Center’s home page, TNPC.COM, offers visitors free access to hundreds of articles on parenting issues as well as Seal of Approval reviews.
To schedule interviews with the president of The National Parenting Center, David Katzner, please contact TNPC’s Media division 818-225-8990 x-252. For electronic images and/or reviews of the winning products in PDF format, please submit your request via email to media@tnpc.com
