American Cancer Society Marks 35th Great American Smokeout® by Encouraging Smokers to Quit and Celebrate More Birthdays

As the official sponsor of birthdays, the American Cancer Society marks the 35th Great American Smokeout on November 18 by encouraging smokers to use the date to make a plan to quit, or to plan in advance and quit smoking that day. According to an American Cancer Society report1, smokers who quit can expect to live as many as ten years longer (that’s ten more birthdays) than those who continue to smoke. Smokers who want to quit can call the American Cancer Society Quit For Life® Program operated and managed by Free & Clear® at 1-800-227-2345 for tobacco cessation and coaching services that can help increase their chances of quitting for good. The American Cancer Society also has online tools at www.cancer.org/Smokeout, such as a crave button and a quit clock to help smokers plan towards kicking the habit for good.
        Research shows that much of the risk of premature death from smoking could be prevented by quitting. Smokers who quit, regardless of age, live longer than people who continue to smoke. Smokers who quit reduce their risk of lung cancer – ten years after quitting, the lung cancer death rate is about half that of a continuing smoker’s. Quitting also lowers the risk for other major diseases including heart disease and stroke.
        “Quitting smoking is an important step towards staying well and creating a world with more birthdays,” said Jason Brady, American Cancer Society Government Relations Director. “The Great American Smokeout is a great first step towards quitting or making a plan to quit, and the American Cancer Society can help smokers through a variety of resources including personalized telephone coaching by trained specialists.”
         The American Cancer Society created the trademarked concept for and held its first Great American Smokeout in 1976 as a way to inspire and encourage smokers to quit for a day.  One million people quit smoking for a day at the 1976 event in California. The Great American Smokeout encourages smokers to commit to making a long-term plan to quit smoking for good.
Important facts about tobacco use:
o        Tobacco use remains the world’s most preventable cause of death.
o        Cigarette smoking accounts for about 443,000 premature deaths – including 49,400 in nonsmokers.
o        Thirty percent of cancer deaths, including 87 percent of lung cancer deaths, can be attributed to smoking.
o        Smoking accounts for more than $193 billion in health care expenditures and productivity losses annually.