Fairfield Bay is proud to announce that Benny Baker, who most recently was the director of sales and marketing for the Arlington Resort Hotel and Spa in Hot Springs, Arkansas, has take the helm as the director of sales of the Fairfield Bay Conference Center this Monday.
Baker also has experience as the conference and facilities manager of Winrock International in Morrilton and as executive director and director of development of the Ozark Conference Center in Solgohachia, Arkansas. He has been at the Arlington since 2011.
Baker also has experience as the conference and facilities manager of Winrock International in Morrilton and as executive director and director of development of the Ozark Conference Center in Solgohachia, Arkansas. He has been at the Arlington since 2011.
In addition to his experience, his education is Arkansas based. Baker has an undergraduate degree from the University of Central Arkansas and a Master’s degree from Arkansas Tech University. He is a Certified Hotel Administrator (CHA).
Ginger Simpson, director of operations for DMC International, said Baker is “perfect fit” for the position. “He knows the hospitality industry inside and out, has a history of increasing sales for conference center operations and is familiar with this area of the state. Most importantly, he as exceptional experience and the deep relationships and resources to support our efforts to revitalize the conference center and bring diversity to organizations and events,” she said.
Simpson said Baker is widely recognized as “a relationship builder” in the conference market. “He has a background in building wonderful personal and business relationships that garner trust, respect and repeat business for group sales. Our staff is excited that he will be part of our momentum to foster and develop our business model, which includes what we call ‘the three R’s’ – relationships, reinvention and revenue,” she said.
Hiring Baker is a recent move by DMC International to grow the community of Fairfield Bay and bring more business to the area. Just two months ago, the company announced that it had entered into a long-term lease with the City of Fairfield Bay and would begin management of the conference center.
Ed Carroll, president of DMC International, said hiring Baker is the next step in the company’s drive to bring visitors to Fairfield Bay. “He brings a wealth of experience that fits our mission to a tee and is focused on regional engagement and revenue growth – key goals we have for our conference center,” he said.
Carroll has said that the company plans to invest in facility improvement at the center. “Baker’s addition to the team will help us significantly when we are ready for those steps,” he said.
The Fairfield Bay Conference Center campus includes outstanding dining, spa and guest rooms at the Cobblestone Inn and Suites, and the neighboring conference center with a 4,800-sqaure-foot great room, executive board room, Performing Arts Center and multi-level party deck.
