Presented by Celebrity Attractions, HAMILTON successfully completed a 16-performance run at Robinson Center on Sunday, February 20th. HAMILTON’s Arkansas Premiere in Little Rock grossed over $3.7 million in sales and was seen by more than 35,000 patrons.
Based on a statistical analysis by The Broadway League, the New York City-based national trade association for the Broadway industry, the local economic impact of this year’s engagement of HAMILTON in Little Rock can be estimated at over $12 million. This estimate includes the economic impact generated by patrons, tourism, hotels, dining at local restaurants, parking, and more. It also includes the cost of local supplies and local labor involved in the production.
HAMILTON is the story of America then, told by America now. Featuring a score that blends hip-hop, jazz, R&B, and Broadway, HAMILTON has taken the story of American founding father Alexander Hamilton and created a revolutionary moment in theatre—a musical that has had a profound impact on culture, politics, and education.
With book, music, and lyrics by Lin-Manuel Miranda, direction by Thomas Kail, choreography by Andy Blankenbuehler, and musical supervision and orchestrations by Alex Lacamoire, HAMILTON is based on Ron Chernow’s acclaimed biography. It has won Tony®, Grammy®, and Olivier Awards, the Pulitzer Prize for Drama, and an unprecedented special citation from the Kennedy Center Honors.
“We had to wait for it, but Arkansans finally had their chance to be in ‘the room where it happens.’ We are humbled by the overwhelming support and enthusiasm we’ve received from Central Arkansas and the sold-out engagement solidified our return to live theatre here in Little Rock” states Kristin Dotson, CEO of Celebrity Attractions. “With patrons coming from 73 of Arkansas’ 75 counties and from each of its neighboring states, HAMILTON made an impact on downtown Little Rock. Restaurants, hotels, and retail establishments have benefited from the number of visitors in town for the production.”
Celebrity Attractions has helped drive the local economy by showcasing high-profile Broadway, concert, and comedy events. Since its reopening in 2016, Robinson Performance Hall has become Little Rock’s definitive center for live entertainment, offering more than 320 performances with more than 479,000 patrons attending ticketed events.
Celebrity Attractions will announce its 2022-23 Broadway Season later this spring.
Get social with Celebrity Attractions by becoming a fan on //Facebook.com/BwayLR, on //Twitter.com/BwayLR or on Instagram/BwayLittleRock. HAMILTONis a part of Celebrity Attractions’ 2021-2022 Broadway Season which features THE SIMON & GARFUNKEL STORY, ANASTASIA, FIDDLER ON THE ROOF, and HAIRSPRAY. Celebrity Attractions is proud to have KATV and the Doubletree Hotel as sponsors for this spectacular season.
For information on HAMILTON, visit:
● Facebook.com/HamiltonMusical
● Instagram.com/HamiltonMusical
