The Batesville Area Chamber of Commerce Welcomes Director of Membership Development

(Batesville, AR)—The Batesville Area Chamber of Commerce (BACC) is pleased to announce Serena Martin as its new Director of Membership Development.

Serena Martin Director of Membership Development.

                         Serena Martin 

As Director of Membership Development, Martin is responsible for a broad range of duties including sales, marketing, and administration. Through one-on-one visits and creative communication, the Director of Membership Development is responsible for informing, attracting, and retaining

Chamber members, leading to the growth of the Chamber membership. Before moving to the Batesville area from Alabama, Martin was employed with Royal Cup Coffee and Tea in Birmingham for 10 years, where she held many roles including Customer Service Supervisor and Key Account Manager. As a Key Account Manager, Martin’s primary focus was to build customer relationships, facilitate new business, and retain existing large books of business. In 2011, she had the opportunity to be the Loaned Executive for United Way of Central Alabama and accomplished 130% of her portfolio goal for that campaign year.

When asked what she plans to accomplish as the new Director of Membership Development, Martin responded: “Batesville is a growing city with many exciting opportunities ahead. Retention and new business are important, and I plan to lead the initiative on both. In addition, I look forward to meeting the people of the Batesville area and learning about their thoughts and goals to help their businesses be successful. Together, we can help the area obtain its full potential. This is an exciting time with many great things in the pipeline. I hope everyone will

want to be a part of this!”